Social Media Optimization

What is Social Media Optimization?
The implementation of changes in order to optimize a site so as to increase its visibility in social media searches (on custom search engines like Technorati) is called Social Media Optimization. The website is henceforth included in relevant podcasts, blog sites, bookmarking and vlogs. These are the initiatives of web 2.0. It has opened a new horizon for Internet users by converting 44% users into content creators.
There are different methods of Social Media Optimization. They include ‘RSS feeds’, adding a “Digg this” button, or even blogging. The other methods are incorporating third party community functionalities (this may include YouTube videos and Flickr Photo slides).
Social Media Optimization vs Search Engine Optimization:
There is a difference between Social media Optimization and Search Engine Optimization. The primary function of the SMO is to drive the traffic from sources other than search engine so as to improve search ranking.
Social Media Optimization and Viral Marketing: Social Media Optimization is similar to viral marketing (in some ways). It is a process in which use of networking, sharing websites, photos and videos helps in making friends.
Uses of Social Media Optimization:
There are numerous uses of Social Media Optimization. They are the following:
• Increment of your linkability: The priority of your website is to increase the linkability. There are numerous sites which can be called static. That means, the sites are not regularly updated but are used as storefront. In order to optimize the site, the linkability of the content should be increased. The linkability of content is increased by adding a blog or creating a white paper or though pieces. This can also be done by simple aggregation of the content into a useful format.
• Tagging and Bookmarking made easy: There are many ways of tagging a page. The most effective one is to include a list of relevant tags in the social bookmarking sites and suggested notes for a link. Another way is to use the “add to del.icio.us” (like this) button.
• Rewarding inbound links: The inbound links are immensely helpful in creasing the visibility of your website. It is a barometer for measuring the success of your website. So, when you reward the inbound links, the visibility quotient of your website increases by leaps and bounds.
• Content must Travel: SMO is not just about making changes. It is about your portable content like PDF, video files and audio files. They are submitted to relevant sites so that your content travels beyond the calculated horizon and helps in bring back desired links back to your site.
• Encouraging mash up: RSS (Really Simple Syndication, which is called web feed) syndicates the content and makes it simple for others to create mashups. This can augment your content and drive traffic.

Social Media Optimization: Promote Your Business in an Easy Way
Social media optimization is a new breakthrough in the world of internet. It has actually come into existence and people are using it to enhance their business. It is a fact that social media sites have got a great popularity in a short span of time. It is being used as a new opportunity by all search engine optimization experts. Social media optimization is based on technology of Web 2.0. It is a very interesting and interactive mode of dispersing some information to others. Social media sites are all about real people getting connected with other people in several parts of the world. Social media optimization is helpful in churning out the knowledge from one place to another and from one person to another.

Social media optimization makes use of social media sites to popularize a product, service, an organization or any concept. Social media sites provide various advantages and facilities for maximizing promotion of a product. Most of the search engine optimization professionals have started using the services of social media optimization. Social media optimization involves the use of blogging, submitting in wikis and other information sites and also utilizes the vertical specific forums to spread awareness about the products or services. Blogging is related to people talking about the products or services that have to be promoted. It helps the people in educating about several things and does have a target audience who can subscribe to the blogs in a easy manner.

Taking the help of wikis is yet another option in the process of social media optimization. Wikis or wikipedia is the best place to share something new with the people at large. They are the best place to submit the content. Another great tool for surpassing the information is through the use of forums. Through the help of forums, one not only gets syndicate information but also gain knowledge about the market trends and what consumers want. Social media optimization can bring in more ripples of evolution and development in the world of online promotions.

Social media optimization is all about forming groups of like- minded people and sharing the information. It is a new form of society that has come into place. Social media sites provide a single platform to different types of business minds to come together and share their knowledge. Thus, the success behind social media optimization is its quality to accommodate several business minds under one roof. Facebook, Orkut etc provide a good opportunity in promoting business in a methodical manner. Social media optimization does provide a good help to business owners in making their products affordable and the company name visible on the global market. One must take care while selecting a social media firm. He can research on the internet and know the details. The details can be provided by the firm itself from its website. The details about the reputation of the firm can be provided by the earlier clients. It is important to find a reliable firm before handing over the project so that there is no waste of money.
5 Ways To Use Social Media Optimization
Social media optimization is where you use different ways to generate publicity for your Internet business. These ways center on the social media and online communities of people who have common interests such as yours.

In this article let's talk about five ways you can use social media optimization to get the word out about your Internet business.

1. One of the most effective ways to use social media optimization to build your Internet business is to combine blogging and search engine optimization. Optimizing a blog post, so that its search engine friendly is no different than optimizing a web page has been in the past.

They key here is to target longer keyword phrases so that you have a better chance of ending up on page 1 of a search engine faster. To do this just include your keyword phrase as close to the front of the title is possible, and also include it in the body of the article with emphasis such as bolding or underlining.

2. RSS feeds are another excellent way to optimize your blog for social media. Having a large subscriber base to your RSS feed is a great way to instantly keep people up to date on what you are doing in your Internet business every time you post a blog article.

3. Adding a Digg button would be another way that you could optimize your blog for social media purposes. This allows people to vote on the popularity of your blog article and it is one of the largest social directories, so they get a lot of search engine traffic there as well. This can lead to back links to your blog which serve as search engine bait.

4. You Tube videos are an extremely popular way to get your sales message out in a blog post. These can also create viral marketing, which is extremely important when it comes to creating more traffic that you might normally not get. A popular video can be downloaded and watched literally thousands of times as word spreads about it.

5. Sharing photos is another way to get people involved. Websites such as Flickr make this very easy to do. Flickr is an image and video hosting website, web services suite, and online community platform that many bloggers use to share photos online.

This is five ways to use social media optimization to get people involved with your Internet business. It is worth spending time learning how to do this because this form of creating publicity is only going to increase in the future.
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